NATIONAL DIRECTOR | MARKETING AND COMMUNICATIONS

Job description

NATIONAL DIRECTOR MARKETING AND COMMUNICATIONS


Taproot Foundation seeks a creative, energetic National Director of Marketing and Communications to lead the fast-paced Marketing and Communications (MarCom) Team. Taproot helps nonprofits and social change organizations solve critical challenges in their communities by connecting them with marketing, HR, finance, tech, and strategy professionals who volunteer their expertise pro bono. The National Director of Marketing and Communications role will guide this mission through a broad range of efforts—from brand building to campaign development including social media to SEO to data analysis—that drive awareness of Taproot and nonprofit engagement in our programs across multiple audience/segments. They are responsible for executing marketing and communication strategies and materials that ensure communication about Taproot’s programs, services, and events to align with the organization’s strategic priorities and mission.


THE IDEAL NATIONAL DIRECTOR 

You are a self-starter with a can-do attitude. You bring a strategic perspective to your work. You are a problem solver who loves tackling any puzzle that comes your way. You are creative and have your finger on the pulse of the latest trends. You thrive on collaboration but can easily knock out projects on your own with little oversight. More than anything, you are mission-driven, and you bring your passion to work every day.

This position reports to our Chief Impact Officer.


CORE RESPONSIBILITIES: 

  • Build the Taproot Brand to be relevant in our dynamic environment and be relevant to our audience segments to drive engagement around Taproot and our mission
  • Develop and execute innovative marketing strategies to grow awareness and perception of and engagement with Taproot across multiple channels
  • Guide marketing campaign planning process from insight, brief, concept to creative execution and outcomes/KPI’s
  • Serve as key liaison with external marketing and advertising partners, both paid and pro bono, leading campaign development from concept and strategy through to execution
  • Set campaign KPIs, track performance, and lead post mortem analysis
  • Develop and execute a comprehensive communication plan for both our internal team and external audiences including media, partners, teams and other segments
  • Create and manage consistent marketing materials for Taproot Foundation to use with key audiences (funders, nonprofits, professionals, and companies)
  • In partnership with the Chief Impact Officer develop and execute on cross-promotional efforts with sector partners
  • Develop messaging and communications plan for national Taproot events and engagements, such as the Pro Bono Summit, Pro Bono Week, 9/11 Day of Service and other national engagements as needed
  • Create and implement marketing efforts to drive nonprofits and professionals to Taproot’s online marketplace for pro bono service, Taproot Plus. Manage KPIs in partnership with Taproot Plus team
  • In partnership with the Strategic Partnerships and Advisory Service teams support the thought leadership resources and materials that advance the sector including the identification of media and speaking opportunities that showcase the work and Taproot’s leadership
  • Manage press inquiries and identify opportunities for press outreach
  • Create and manage content for taprootfoundation.org including Taproot’s homepage and Taproot’s blog. Leverage innovative new approaches to content development/social media to ensure Taproot is seen as a leader in the pro bono category.
  • Develop and execute on a social media strategy to advance Taproot’s mission and the pro bono ethic. (Current channels: LinkedIn, Facebook, Twitter)
  • Create and distribute quarterly newsletters to Taproot stakeholders. Maintain database of contacts, track outcomes and proactively optimize as needed
  • Lead a high performing Marcom team with passion, strong communication and leadership. Develop annual objectives for each Marcom member and assess their performance on a regular basis.
  • Train, mentor, and onboard new and existing department staff

Requirements

REQUIREMENTS: 

  • A minimum of seven to ten years of experience in brand marketing, partnership management, creative/content, consumer insights, and/or innovation.
  • Bachelor’s degree, preferably with a concentration in marketing or advertising.
  • Experience connecting across numerous diverse audience segments.
  • Commitment to the mission of social change through pro bono service. 
  • Knowledge and familiarity with a range of social and economic justice issues and comfort level promoting its ideals.
  • Strong knowledge of creative and content production workflows for cross-functional projects, including digital, social media, print and events.
  • Collaborative, communicative, and organized team player, able to balance long-term strategic projects with daily rapid response requirements.
  • Strong written and verbal skills, as well as the ability to make complex policy proposals and concepts accessible and compelling to a variety of audiences.
  • Ability to think strategically and make innovative recommendations that drive Taproot’s goals.
  • Possess a positive attitude toward teamwork and be an advocate for collaboration.
  • Strong managerial experience, including experience developing and mentoring a team.
  • Flexible schedule, including ability to work some evenings and weekends, if needed.
  • Intermediate level proficiency with MS Office applications.
  • Position type: Full-time, exempt
  • Salary starting at $100,000 on an annualized basis, which may be adjusted to reflect geolocation and experience of selected candidate
  • Location: San Francisco, Los Angeles, New York, Chicago or Remote

While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.